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Suburban Philly emcee & now ATL translpant "Asher Roth" has been
enjoying some buzz over the internet about his skills. He's really
been making the rounds here in Atlanta linking up with Akon, T.I., &
other notable entertainers in the game. The word is that Asher Roth
has been signed to SRC which is the label run by Steve Rifkin. Rifkin
was responsible for the successful LOUD record label which brought us
such artists as David Banner, Big Pun, Capone & Noreaga among others.

Asher is being compared to Eminem in terms of his style of rhyming &
clever wordplay, but he & Slim Shady appear to differ in terms of
their backgrounds. Asher is admittedly from the suburbs while
Eminem grew up poor in Detroit. Although being from the hood
has nothing to do with being a great artist it should be interesting
to see how he can eventually bring us into his world with his music.

One thing that's blatantly obvious about Asher Roth is that he appears
to have a good team around him which is probably the most
important element for an up & coming artist in the music game.
Whoever is managing him is making sure he gets face time with
the movers & shakers in the game. Here he is chopping it up with
Ludacris over dinner. Also at the table is Ludacris's manager &
business partner Chaka Zulu who has not only once worked in radio,
but also at a high level position within Def Jam. The music industry is
about 90% business & 10% talent. There are alot of people today have
no talent at all & still manage to make it because they have a
great team behind them. Fortunately Asher Roth appears to have the
talent & the proper people putting him in position to make moves.
Check out the following video & ask yourself......What would you
say to Ludacris during a business dinner? How would you pick his
brain to better your hustle? It's something to think about whenever
you have the opportunity to meet with someone who's making
significant moves in their life.